Add a little healthy dietary fiber to your morning routine with Bob's Red Mill Organic High Fiber Oat Bran Hot Cereal. A deliciously smooth, high fiber cereal milled from high protein oats cultivated in the best oat-growing country in North America, Bob's Oat Bran is milled to maintain a high concentration of the natural fiber found in the oats. Enjoy it as hot cereal in the morning or bake some nutritious oat bran muffins for a great snack throughout the day.